How does remarketing help you?

The concept of remarketing is pretty simple: instead of just dropping your ads on visitors of your website for an entire lifetime, you can target groups of visitors who may be interested in a specific product or service and show your ads to them when they visit other websites, thereby increasing the chances of a sale.

The most common form of remarketing is remarketing tags on the website. The remarketing tag is a small snippet of code that is placed on a web page and is linked to a certain user ID (that is, the user who has the cookies placed on their machine). 

This tag helps websites identify users, such as returning visitors, who have already visited the website and also enables websites to see which ads they’ve already seen.

Remarketing doesn’t require special programming skills. Many modern CMS, such as WordPress and Drupal, have built-in tools to set up a remarketing campaign.

Why do you need remarketing?

There are several reasons to set up a remarketing campaign:

Increase conversion rates: As explained above, remarketing is a technique for showing your ads to visitors of the website who have already visited your site. Remarketing can have a significant effect on the conversion rates: by showing your ads only to visitors who are familiar with your site and may already have an interest in the product or service you offer, remarketing increases the likelihood of people buying from you.

Increase sales: If a visitor of the website wants to buy something, he might actually go to an ecommerce store and buy. In that case, if you show him ads on the store only, he may still make a purchase on the website. By showing him ads on other sites he has visited, you’ll be able to increase the odds of a sale.

Prevent lost customers: Ad-blocking tools and other such software sometimes make it difficult for a user to see or see the ads he wants. In that case, remarketing can prevent a visitor from visiting your site or making a purchase. You can see more on the topic in our blog post about ad blocking.

Increase loyalty: Remarketing lets you show your ads to your visitors on websites they’ve already visited, giving you the opportunity to convince your users that they should purchase from you again. That can be beneficial for your retention.

In this post we’ll see how remarketing works and how you can set up a remarketing campaign. You’ll learn how remarketing works in different ecommerce websites, and how you can set it up for your store.

Let’s start with the benefits of remarketing and see how it can increase conversion rates, sales, and loyalty.

How does remarketing work?

The goal of remarketing is to show your ads only to users who have already visited your site and purchased something. That means you need to collect the data from the users who have already visited your site or used the payment services you have.

Remarketing works by setting up a pixel or code on your site that will allow your remarketing service to recognize a user when he’s already visited. That way, the system can remember that user and present him your ads only when he visits your website again.

Here’s how you can do it.

How to set up remarketing in your ecommerce store

Setting up remarketing in your ecommerce store is fairly easy. All you need to do is:

• Insert a remarketing tag at the end of your site’s checkout form;

• Insert a second tag at the end of the checkout success page;

• Configure the remarketing network you want to use;

• Get an ID for your remarketing campaign.

To make it simpler, we’re going to look at some of the most popular remarketing networks, how you can use them, and some ideas on how to improve conversion rates using remarketing.

YouTube Remarketing

YouTube is one of the most popular social networks and can easily reach billions of users. You can easily use remarketing for your video ads if you’re using YouTube’s remarketing service.

You can set up your remarketing campaign on YouTube with a single line of code. You’ll only need to set the campaign’s parameters such as your landing page URL, where you want the ads to appear on your site, and when you want the ads to appear.

To do this, you’ll need a remarketing network account and a remarketing tag that you’ll place on your landing page. When the user clicks the ad, your system will take him to the landing page.

To track the performance of your remarketing campaigns, you’ll need to set up an account with Google Analytics.

One of the main drawbacks to remarketing on YouTube is that the network has a relatively low reach. YouTube is only available in the US and UK and even though it has more than a billion users, most of them don’t use YouTube.

Using YouTube Remarketing

To create a remarketing campaign on YouTube, you’ll need to visit your AdWords account and create a new remarketing campaign. You’ll need to use one of the remarketing networks to create the campaign.

When you’re creating the remarketing network account, you’ll be asked to set your campaign targeting parameters such as audience segment, device types, and locations. The network is completely free to use, and you can change the demographic targeting options on your website.